Cafu signs a Brazil jersey in front of photographers

FutbolSites

Watch Party at Cafu's House

PR & Influence

When the experience goes far beyond watching the game.

The challenge was to transform Brazil's matches into a B2B experience that would be difficult to replicate in a traditional setting.

To achieve this, we took guests to one of the most symbolic locations possible: the home of Cafu, captain of the five-time championship-winning team, creating a gathering where football, relationship-building, and hospitality shared the same space.

Three matches and one exclusive experience.

Over three dates, we created a proprietary watch party that brought FutbolSites closer to strategic guests in an intimate, genuinely Brazilian atmosphere.

The experience connected match broadcasts, networking, samba, and exclusive moments with Cafu, from the visit to the trophy room to the training match on the field and autographed keepsakes from the host.

From guest curation to environment design, logistics, and production, Pronto oversaw the journey from start to finish.

Cafu signs a Brazil jersey in front of photographers
LED panel with the FutbolSites brand lit in green
A guest poses with Cafu in the house's trophy room
Cafu's house at night, with footballs floating in the pool
Close-up of the yellow jersey being signed

The result:

100

B2B guests

3

Match dates

1

Exclusive experience

1

Five-time champion as host

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