realme 8 Pro

realme needed to introduce a new generation of smartphones to Brazil and transform technical specifications into a conversation capable of engaging a young, digital, connected audience.

The launch placed the realme 8 Pro at the center of the narrative, alongside the debut of the C line in the country, at a strategic moment of the brand's expansion in the Brazilian market.

Entering the market also means knowing how to make noise.

We created a digital launch experience hosted by Camilla de Lucas, connecting product presentation, content, and entertainment in a simultaneous broadcast across realme's channels.

The livestream introduced three smartphones to the market and translated features such as the realme 8 Pro's 108 MP camera into a narrative closer to the world of creation, photography, and content — territories directly linked to the brand's audience.