Boschland

Celebrating Bosch's 70 years in Brazil called for an experience worthy of the brand's history.

The challenge was to open the Campinas plant to thousands of people and transform an industrial environment into a space of discovery, celebration, and connection for employees, family members, and guests.

From Brazil to the world, without ever leaving Bosch.

We created Boschland as a grand journey through the countries where the brand has a presence. Themed streets, set design, cultural attractions, and activations transformed the factory into a living path through different Bosch territories.

The experience began even before arrival, with a pre-event communication timeline, and continued through registration, the welcome kit, the map, and the passport created to guide each visitor through the journey.

Throughout the route, activations, artistic attractions, children's experiences, gathering areas, food, and content about Bosch's history and solutions gave rhythm to the event.