Auditorium set up before the opening, with empty chairs facing the screen

Kwai

Brazil Summit

Brand experience

A summit to place Kwai at the center of the conversation.

Kwai's first major event in Brazil needed to go beyond an institutional presentation. It was the opportunity to transform the brand's arrival into a relevant platform for creators, decision makers, press, and market leaders.

More than bringing people together, the gathering needed to spark conversation, expand the brand's authority, and create connections capable of continuing to resonate after the event.

The first one needed to make its mark.

We created a proprietary event with content curation, creator presence, institutional relationship-building, and experiences designed to bring the brand's different audiences closer together.

The journey combined content, a live awards ceremony, and moments of connection, building an environment capable of generating reach both inside and outside the event.

Auditorium set up before the opening, with empty chairs facing the screen
A four-person panel on the Kwai Summit stage
Audience follows the panel on digital transformation
Team at the Kwai for Business counter

The result:

550

Decision makers and creators

1

Live awards ceremony

2

Unprecedented summits in Brazil

+5 million

Views

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