Campari
International Convention
An international convention, for a global brand, with a Brazilian soul.
Taking a brand experience to another country required more than transporting a convention. The challenge was to preserve the group's global rigor and consistency without losing the energy, hospitality, and Brazilian repertoire that gave the gathering its identity.
An experience designed to connect people, brands, and cultures within a single territory.
Brazil as the meeting point.
We created a proprietary journey that integrated content, environment design, portfolio activations, and moments of celebration throughout the entire program.
The operation brought together different brands from the group in a single experience, connecting narrative, set design, and production on international soil, with an execution capable of maintaining Campari's global strength while translating Brazil into every detail.
The result:
In-person guests
Events on the same day
Of international setup
Group brand activations
