Time to Glow party stage, with the LED screen on and the audience standing

Núclea

Time to Glow

Internal marketingEvents

The party was
only the finale.

The year-end celebration would bring together 800 employees, but the gathering wasn't meant to exist only on the night of the event. The proposal had to recognize the year's achievements and engage the team before the celebration itself, making anticipation part of the experience too.

Two months until the glow.

Time to Glow began two months before the party, with a warm-up communication that prepared employees for the gathering.

On the night of the event, a scenographic arrival, awards, an immersive ambiance and the dance floor carried the journey forward. A superapp brought information, communication, interactions and voting together in a single digital space.

Event lounge with Núclea's illuminated barPlay
Main stage with the opening screen
Event hall in blue and magenta light, with lounges and a dance floor
Ambiance with a golden structure and illuminated furniture
Immersive room with a glass cube and the Time to Glow panel
Phone with the event superapp and access wristbands
Colorful neon installation with beanbags in the lounge area
Núclea's circular bar under the truss structure

The result:

800

Employees

2 months

Of warm-up

2,000 m²

Of scenography

1 superapp

For the whole journey

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